10th June, 2022.

The Digital Marketing Plan was done. The most important part of the work. Done and dusted. Brainstorming on topics for the content calendar had been done too. Next thing was for the team lead to pick out of the numerous topics that had been dropped on the group chat. Easy peasy, yeah?

The topics sharing happened in the night. The team lead finally picked and shared the topics of her choice. Instruction for the project was to create 3 blog posts and two newsletters every week. That was 12 blog posts and 8 newsletters for the month of July.

A lot of work, nonetheless. Not much time though. Luckily for us, time for submission had been extended to Sunday by 3pm. Hopefully, we'd be done by then. Fingers crossed.

Topics dropped and some of us were shocked. Meant more research. Nothing too hard to accomplish though.

Topics for the newsletters were the first to drop on the group chat. News letters:

1. Healthy savings this July.
2. Daily transfer limit too small?
3. Kuda loans has got you covered.
4. What your taste? Does it match your pocket size?
5. How you can get a Kuda Visa card
6. POV: Help us satisfy you.
7. Your savings plan need some spice.
8. Happy Id el Kabir: Special gift offer.

We could do this. Next list of topics to drop were the blog post topics. This, was the serious part. Blog post.

1. Importance of savings.
2. Upscale your small businesses with KUDA.
3. Stay Sapa free in this July.
4. Have you reached your financial saturation point?
5. Kuda success story (what you don't know)
6. Technology advancement in banking sectors and how it would boost the economy.
7. Pay your bills and earn.
8. Changes in financial system and how it affects savings.
9. Kuda is a well built Fintech company.
10. Can you trust Kuda.
11. Double wins with kuda.
12. How to grow your businesses with KUDA.

Next list of topics to drop were the content for all the other social media platforms. Content Topics for Instagram, Twitter & Facebook.

1. Graphics for memes.

2. Graphics for MCM & WCW.

   • WCW - Top female investors in Nigeria
   • WCW - Most influential female
   • WCW - Women in FinTech

   • WCW - Top female saver of the month

   • MCM - Top male investor in Nigeria

   • MCM - Most influential male
   • MCM - Men in FinTech
   • MCM - Top male saver on the month
3. Graphics for reviews.
   • Respond to a bad review/complaint.
4. Q&A/interactive sessions.
5. Graphics for other interactive things.

Content Topics for YouTube, Instagram reels and TikTok

1. How-to videos. Step by step process.
2. Scripts for ADs.